first off, show visitors that you have a great site by getting a better theme! You did not get a penalty because of affiliate content, nor have I ever heard of, however, I have heard of sites in the past getting penalty for having do follow links to affiliate programs such as amazon, remember, google does not like you giving credit to a site in exchange for receiving paid compensation, so ask yourself, are your external links nofollow? this may also include any buttons/graphics that link to affiliate sites that do not have a no follow attribute, not going to go to much into this, so I am going to assume your content is ok, if it is, then you need to check your link portfolio; maybe you have too many low quality links and/or you may have over-optimized anchor/text in your link building efforts; bad links, over optimization are common link issues that could cause your site to get a penalty, as it is not about what you are writing about, if all else fails, then hire seo consultant for an entire site autdit, they will go through your site tooth and nail, and see why you have lost your rankings. good luck.
Ahmad, Great post and great information. I have some more specific questions for you relating to my personal company and how affiliate programs can tie into it. Is there a chance we could talk sometime soon? I think you may have the answers to several of my questions on whether affiliate marketing is what I am looking for or not. And if it’s not what I am looking for I think you can direct me in the direction I need to go.

We are the leading global affiliate marketing agency in the industry. Recently our company was named Best Performance Marketing Agency and Industry Choice of Agency by the International Performance Marketing Association. We strive to be a high-value, transparent and performance-driven partner to our clients as well as change the work-life paradigm for our team members.
I loved seeing the example of the Kids Tablet with Wifi utilizing affiliate marketing. It gave me some great ideas on integrating amazon for my own children’s blog. I would be interested in knowing how much they are earning monthly from their affiliation. Being a mother of a two year old myself, I could see myself writing reviews on Amazon products my daughter enjoys.

Azam Marketing’s network enables advertisers to promote their products and services to over 325 million people via 29,000 affiliates, influencers, emailers and bloggers we have built relationships with since the 1990s. This includes the option of reaching out to millions of visitors, followers and subscribers via Azam Marketing’s internal websites, social media assets and opt-in email databases.


Now that you know what rules you need to follow to use Amazon affiliate links in your Facebook posts, you need to know what to do with them! There are several ways to use these links effectively that can garner more attention than simply placing a link on your page or profile with a few words about the product. Instead, try one of these five tips:   
If you have built up an email list, you could also promote your affiliate offers via email promotions. Just make sure you build up a relationship with your audience first instead of going for the hard sell straightaway. The emails you send out must contain your affiliate links to products so when your audience click through. the sale is attributed to you. 
Hi my name is Stephen Pastore. I am a 22 year old aspiring entrepreneur. Im gunna try and be as brief as possible. So basically I just want to know what kind of money I can expect to make from an import/export business? I know this a very vague and general question that doesnt really have an answer but lets assume im an extremely hard worker thats gunna work 24/7 and things work out really well and lets assume that ill spend atleast 5-7 years on this business but more likely 8-10. Could i ever expect to make 5-10 million in a lump sum for myself after tax (not company revenue)? The other question is if the answer to that question is no, would you say that since i have very little contacts/ideas/experience and just dont know where to start, is it a good idea to consider an amazon import business as a good way to gain that valuable experience/contacts and ideas im looking for that will EVENTUALLY LEAD me to a big opportunity where I would be able to build a very big business like for example something that produces around 50 million in sales or gets acquired for 50 million etc? like basically would an amazon import business be a great teaching tool/gateway or a springboard to move on and graduate onto a much bigger opportunity? I understand i sound just like and ignorant naive money hungry kid that doesnt know his ass from his elbow but if you could help me out with these concerns id appreciate it greatly and I understand completely this is hard question to answer but anything helps. Thank you. 

JVZoo was founded in 2011 and has since rocketed to near the top as one of the most popular affiliate programs out there. JVZoo is unusual in that there are no upfront costs for either publishers or merchants (advertisers). JVZoo’s income is exclusively from charging fees (to both the merchant and the affiliate) after a sale has been made. It is also unusual in that it pays commissions “instantly” via PayPal rather than once a week/fortnight/month like other affiliate programs.
If you read the article you will see that the £7 cap isn’t the only problem we have in the UK. I have shown a comparision between the .co.uk and the .com Amazon sites with respect to how many items you need to sell to increase your commission percentages, and once you have sold 7 items you are definately winning with the .com Amazon compared to the .co.uk site.
Amazon runs one of the largest affiliate programs around, called Amazon Associates. You can become part of the program as long as your website already has some content (about five or ten posts). Bear in mind that once you’ve applied, it can take a few days to be approved. Once your account is ready, you can start to focus on building an effective website.

Oh! I’ll add this – if your individual site or blog is applicable, All Posters has an outstanding affiliate program. I get healthy payments from them each month. They have more than just posters – they have art prints, wall murals, t-shirts, wall decals, etc. A lot more people order these online than you’d imagine. I wouldn’t give them up for anything.
For you to become an affiliate marketer here, you do not need to purchase them or seek permission to become an affiliate. All you need is to click the promote button, and you will have a platform to create your account. From here, you will receive an affiliate link that allows you to advertise anywhere. Once a person has clicked on the link you have provided and make a purchase, you will automatically get a commission for that sale.
As an affiliate marketer you’re earning a commission for selling someone else’s product or service. You don’t have to do any product fulfillment, shipping, customer service, billing, or product creation. In my experience in the past as a business owner, these five tasks you avoid are the ones that create the most headaches. All you do is refer other people who purchase the product or service you’re marketing.
Digital and email marketers use their marketing skills to write, design and create emails and digital marketing materials to reach a target audience and generate leads. Typically, digital marketers work with a close eye on stats: open rates, click-through rates, impressions, and sales. They know how to create eye-catching materials that get clicked and read (and even shared). If you have marketing experience, expertise in a niche and a firm grasp of marketing terms and analytics, digital marketing may be a great fit for you.
As Acceleration Partners’ Vice President of Client Services, Sarah wears many impressive hats.  She’s served on AP’s leadership team for over five years, is responsible for the success of our 60-member client services team and the happiness of our clients. She has been especially instrumental in shepherding the success of our key accounts, including Target, Uber, and adidas and has been the driving force behind AP’s innovative and creative problem-solving culture.
It’s important to choose a niche that you either know alot about or are passionate about. If you come across as inexperienced or unknowledgable your visitors will likely go somewhere else – fast! An example of a product review site is consumerreports.org. This is also a good example of how NOT to start your own review site. Start by focusing only on a small portion of your market and not the entire enchilada or you’re going to be invisible to your prospects. 
I couldn’t agree more on the advice on providing long-form content. In fact, most of modules we created are probably still longer than the ones found on AuthorityHackers, and 8000-words is considered normal. With the difference being that since they are technical in nature, they probably take 1.5 more times to create than a regular post written in English. :)
RECRUITMENT EXECUTION - Develops recruitment lists containing quality prospects based on the needs of the client as advised by the Account Manager and conducts the corresponding outreach emails. Identifies, recruits and reviews new publishers who can provide additional reach and revenue growth. Works to increase join rates through testing to maximize the effectiveness of our efforts resulting in reaching a client’s goals and objectives.
I work as a freelancer and I also often use different affiliate programs, often associated with site designers or hosting providers. For me personally, this is a good extra income to the main orders. Recently, I also tried an affiliate program from the form designer and calculators https://ucalc.pro/en/affiliates Earnings, of course, less than on site designers and hosting, but constant. The bottom line is that I register a client in the service and plus to the whole I create a calculator on it for the client. Clients are happy and my money goes 🙂
Candidate Sourcing and Research:  Execute proactive sourcing strategy by identifying top talent using various online resources (ie: LinkedIn), keyword search techniques, building target company lists, gathering competitor research, and reaching out to potential candidates using effective messaging. Update job posts on company website and various other job boards on a regular basis.
This will help you in checking the reporting and tracking the sales for any program you decide to promote. You also have the option of choosing from different companies that offer different products and services. These include things such as fashion accessories, health and beauty products, electronics and online services such as web hosting and much more.
Watch them. How are other content creators in your niche utilizing advertising? What types of ads do they use? What are they promoting? What do they talk about repeatedly (if you keep seeing the same affiliate product show up again and again, there’s a good chance they’re making good money from it)? If you see a product or service they talk about that jogs your memory and you can ethically promote it too, find affiliate information by the methods described above.

I really wish I had found Affiliate Marketing by Noah Gray and Michael Fox before my first, very brief attempt at affiliate marketing through Amazon’s program. This book is thorough, relatively easy to understand, and, most importantly, contains virtually everything you could want to know about this money-making opportunity. From the definition of affiliate marketing and getting started to mistakes to avoid and details on specific programs and networks, Gray and Fox answer every question I had about affiliate marketing and more. 

Who can tell me if “link masking or cloaking” is a violation of the Google TOS? I think it is and I see dozens of affiliate sites doing it. I also see quite a few sites not using “nofollow” on their affiliate links. Unless your masked link says something like “I bought product X used in this review at Amazon.com” it would be a violation. I think if reported, you’d be in for a manual spam action against your site. Thoughts?
It’s worth mentioning that Harsh started this blog in 2008, so he’s had roughly nine years to build it up to where it is now. So don’t expect to achieve results like this in a few months. That said, you can achieve a highly respectable income from affiliate marketing within a few short months if you approach it in the right way and have access to the right training.
No matter how long you have been in the field of business or whether your business is completely established or not; you should always look out for ways to stay ahead of the competitors in the marketplace. I read an article about some basic business trends to make you success: https://cabstartup.com/business-trends-to-make-you-a-success/ It would surely interest you what are the sure-shot ways to achieve this goal of taking the lead? For this, you need to be aware of the market, what are the strategies being followed, what are the requirements being fulfilled, and what are the latest technology options available to aid you to automate and advance your business.
Thanks to your article, my anxiety and panic about getting started have vanished to a great extent. Coincidentally, this has come around the time when I had just purchased a PLR to WordPress tutorial which also came with an upsell that contained a course on Amazon promotion among others. I now also plan to purchase your course discussed here to that I can start setting my foot into the physical products affiliate marketing world.
Candidate Sourcing and Research:  Execute proactive sourcing strategy by identifying top talent using various online resources (ie: LinkedIn), keyword search techniques, building target company lists, gathering competitor research, and reaching out to potential candidates using effective messaging. Update job posts on company website and various other job boards on a regular basis.
Hello, I was reading your blog and I am interested in the topic. I commented that I am somewhat familiar with the subject of the sale, but it was evaluating the possibility to enrol in the course for $10, it is not expensive. But before I know if it is possible that within the course you show me where to buy the products that you sell. I say this, since you post that you are selling more than 3000 products, but I would like to know where to buy best precious for sale on amazon.
Also probably worth noting that if you are thinking about signing up for the Amazon affiliate program and are located in Colorado or New York, sign up with an out of state business address. Amazon closed their programs to affiliates in these states because of tax laws that were passed. There are quite a few services that allow you to choose a business address in a different state and will automatically forward your mail to your current address.
If you’re primarily going to be promoting Amazon products it’s important to choose a set of products that has a relatively high price point. After all, it’s hard to make a solid income off of promoting $1-5 products, since the commission on Amazon is so low. Items that have a higher price point, like high end appliances, furniture, BBQs, blenders and juicers, or bikes can net you over $50 a sale at least.

Because 2Checkout exclusively sells software and digital products, it is best suited for established influencers whose target audience is interested in buying products in this niche. But while you won’t find any physical products for sale, 2Checkout is probably the market leader in selling software of every type, including very specific use case items (like software that can convert Microsoft Word documents to PDF, for instance).


LongTail Pro has proven to be an indispensable asset when it comes to keyword research for me and my colleagues.I personally have been using the service for a while now, and have found over time that the data it gives around keywords tend to be more accurate than the other keyword tools on the market. I also introduced the LongTailPro to my colleagues who previously had been using other solutions, and now they absolutely swear by it! It is the go-to tool for keyword research at our agency. I highly recommend it.
People have different definitions of “cloaking and masking”. You are likely referring to the “bad” kind that is manipulative. However, most affiliate also refer to “cloaking” as changing a link to look pretty. Changing this link: nichepursuits.com/amazon/associate-20/123ma9/producta to nichepursuits.com/cameras. That kind of “cloaking” is just fine.
Although it has a dynamic and well-designed website, PeerFly has a limited range of offers at any given time (around 8,000). On the upside, it does offer good commission/payout rates, lots of FAQs and educational information, and regular contests and reward programs that can substantially increase your bottom line. Based on online customer reviews, Peerfly enjoys a very high reputation amongst participating affiliates.
LongTail Pro has proven to be an indispensable asset when it comes to keyword research for me and my colleagues.I personally have been using the service for a while now, and have found over time that the data it gives around keywords tend to be more accurate than the other keyword tools on the market. I also introduced the LongTailPro to my colleagues who previously had been using other solutions, and now they absolutely swear by it! It is the go-to tool for keyword research at our agency. I highly recommend it.
Contact the company directly. If you use a product or service and want to recommend it but you can’t find evidence of an affiliate program, consider approaching them and asking if they are willing to set one up (maybe with your help). Highlight your audience and the value of your recommendation. Explain that an affiliate program is simply rewarding happy customers (you!) for promoting, and they don’t have to pay until a sale is made.

Hi Jennifer, you could target people in the “get a better job” space. This is the prime market for your offer. There are plenty of high-authority blogs out there in this niche and if you can partner with some influencers, you can see some amazing results. That said, it’s not as easy a 123. Your affiliate offer needs to be amazing. Your website should be beautiful, and your need to have a strategy for reaching out to these people in your industry. You can’t just send them an email and expect them to sign up to your affiliate program.


The keys to earning a decent income from an affiliate website are to reach as many users as possible and build trust with them. If visitors trust you, they’ll be more likely to make purchases from your website. You can compare this to impulse buyers, who might visit your site once or twice, make a purchase based on your recommendations, and then never come back.

As an affiliate marketer you’re earning a commission for selling someone else’s product or service. You don’t have to do any product fulfillment, shipping, customer service, billing, or product creation. In my experience in the past as a business owner, these five tasks you avoid are the ones that create the most headaches. All you do is refer other people who purchase the product or service you’re marketing.
We can setup the website to automatically post all new content as tweets to Twitter. This helps get each new page a backlink from Twitter, which in turn will help new pages get indexed. Besides new pages on the site, it is also a good idea to post other content to the Twitter account, and we can use RSS feeds for that. This will help keep our Twitter account "real" and not just look like a self-promotion tool.
A search engine optimization (SEO) specialist understands how to boost a company’s online presence so they're easily found via search. This may mean creating new, optimized content, updating existing content, or adjusting content and strategy to roll with search engine changes and updates (which are frequent). SEO specialists have an in-depth grasp of analytics and understand how to view search trends to produce targeted results.
Your web host is responsible for hosting all of the files necessary for your site to function. When choosing a web host you’re going to have a variety of options to choose from. Some will be dedicated towards sites with large volumes of traffic, while others will specifically host WordPress sites. We offer a detailed breakdown of hosting options here.

My biggest frustration is how to drive my target to my site and links. I have to do YouTube videos as part of what I told the publisher I would do. I have cards in my YouTube videos to try to steer the traffic to my site where they can look at the offerings in a very organized fashion (which really is one of two places on the web that provide this for this publisher). I just want to work smarter instead of harder. I have had so many people thank me for the videos but it is not converting through the affiliate links. I can’t stop the YouTube videos because it is part of the agreement. Also posting the reviews on Amazon.com in the product reviews. I don’t think I can add a link to my site in product reviews.
Very informative. I left a comment because I know what it is like to spend hours or even days writing a great blog to not even have someone leave a simple comment one way or the other. I started making only something like $3.00 a month with Amazon affiliate when I first started, what a joke! I was about to quit when I read your article and like one other and found out there was real money to be made. Now I am making a million dollars a year…just kidding, I couldn’t even type that sentence with a straight face. Seriously though I have boosted my earnings to a high of around $96 to an average of like $45 a month with still isn’t much, but much better than my adsense earnings. Well good day and thanks for the insights.

I stumbled upon this niche by way of Amazon’s daily emails that are sent when you purchase from Amazon. Inside those emails, there are product recommendations based on your searches within their site and one of those suggestions were these snack helmets. After some initial research (keyword, domain, niche passion etc.), I decided to go after this niche and build the website.
I found the chapters defining affiliate marketing and the advantages and disadvantages of the business to be most helpful for those trying to get a good grasp on the concept. The sections on getting started will prove very helpful to those who are certain that they wish to start an affiliate marketing business, but I think that these other chapters will be most important for deciding to pursue the opportunity in the first place.
While your site is still new, it's a good idea to start capitalizing on someone else's audience. Continue focusing on building your own content, but also considering writing content for a few big, high-traffic blogs that are relevant for your niche. By writing content for a bigger site, you are able to get in front of another audience and showcase your expertise on a particular topic. This will eventually lead to more traffic to your site, as well. 
We can setup the website to automatically post all new content as tweets to Twitter. This helps get each new page a backlink from Twitter, which in turn will help new pages get indexed. Besides new pages on the site, it is also a good idea to post other content to the Twitter account, and we can use RSS feeds for that. This will help keep our Twitter account "real" and not just look like a self-promotion tool.
When I used to write product reviews, I used to include just one affiliate link. For some reason, I thought that a single link would be enough and I didn’t want to run the risk of annoying readers with more links. However, one day it struck me that the reviews I was writing were quite long and by the time people got to the end of them, the link to Amazon was no longer visible.
Since you’re essentially a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.
Affiliate marketing programs typically work by having the merchant handle all the logistics involved in selling products or services, processing customer orders and payments, and shipping merchandise—all while the affiliate sits back and collects a commission for each agreed-upon action completed by the visitors the affiliate sends to the merchant’s website via an affiliate link. As long as the affiliate has done her homework and chosen a trustworthy affiliate program, she needn’t worry about non-payment.
The implementation of affiliate marketing on the internet relies heavily on various techniques built into the design of many web-pages and websites, and the use of calls to external domains to track user actions (click tracking, Ad Sense) and to serve up content (advertising) to the user. Most of this activity adds time[citation needed] and is generally a nuisance to the casual web-surfer and is seen as visual clutter.[citation needed] Various countermeasures have evolved over time to prevent or eliminate the appearance of advertising when a web-page is rendered. Third party programs (Ad-Aware, Adblock Plus, Spybot, pop-up blockers, etc.) and particularly, the use of a comprehensive HOSTS file can effectively eliminate the visual clutter and the extra time and bandwidth needed to render many web pages. The use of specific entries in the HOSTS file to block these well-known and persistent marketing and click-tracking domains can also aid in reducing a system's exposure to malware by preventing the content of infected advertising or tracking servers to reach a user's web-browser.[citation needed]
MaxBounty works exclusively with digital products, usually about giving one’s email or signing up for a newsletter. MaxBounty has CPA, Pay-per-call, and CPL campaigns that you can choose from. MaxBounty is involved in a large number of verticals, including market research, real estate, social games, finance, dating, and diet, but is primarily designed for marketers seeking to acquire new leads.
LinkConnector imposes a very rigorous and lengthy screening process, so you’ll need to prove that you have a high-quality website and established audience before being accepted. Despite its somewhat schizophrenic approach, LinkConnector does have some very happy long-term affiliates. And their “naked links” allow for direct connection to the merchant website without having to be rerouted via LinkConnector, which will give your website an SEO boost.
Shopify has three different account types as well as standalone third-party products like themes and apps. Commissions are paid for sales of any of these products, including users who sign up for a 14-day free trial and then convert to a paid account. Shopify also has a wide range of blog posts, webinars, and video tutorials that can be linked to with the standard commission paid on any sales that are generated.
Hi Jamie, awesome content that is very helpful esp with the resources, links and the rich discussions. Want to start e-commerce and blog for money…selling others products, want to go full on with this, tired of the daily routine crunch working for others. I live in a developing country (PNG) that has high internet costs (work still in progress with getting rates down…) so will see how I go with your posts. Any advise? Don’t have a website yet, have to build one I guess….
However, Facebook further explains that branded content “features or is influenced by a business partner for an exchange of value,” which affiliate marketing is not. Facebook does require any businesses or individuals that post branded content to tag the third-party’s page and disclose their relationship. To err on the side of caution, it’s a good idea for affiliate marketers to adopt this practice on Facebook, too.
An affiliate marketing program is a lot of work, and in most situations there's a lot of competition so you're not going to be bringing in money immediately. Business owners and entrepreneurs suppose that all you need do is setup a site and choose an affiliate to associate with and then just let it run its course. But according to Three Ladders Marketing, only 0.6% of affiliate marketers surveyed have been in the game since 2013. That means that affiliate marketing takes time and effort to build and make money.
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I’d stick with Amazon if I were you. All of my Amazon sites only have Amazon affiliate links. If you use Google Adsense display ads on your site, you’re literally taking people away from your site for the sake of just a few cents with these type of ads. If you direct them just to Amazon, then you have a greater chance of earning more money from that click.
Robey is particularly rankled by the distinction between “beauty” and “luxury beauty” — a difference between a 6 and 10 percent commission under the new system. Almost none of the products she covers are grouped in Amazon’s luxury beauty category, although she considers many of them luxury goods. The result is a major incentive to write about brands in the favored category, although Robey says she won’t change the products she writes about.
Copywriting is one of those terms that you hear, but don’t really know what it is. First of all, it has nothing to do with the legalities of “copyrighting” books or documents. Instead, copywriting is creating persuasive copy for promotional projects: scripts for television commercials and radio ads, magazine articles, website pages, white papers, newsletters, video scripts, catalogs, and various other written promotional pieces.
Liberty Classroom is a site focused on providing courses related to history and economics. If you write a blog related to such subjects you may want to join the Liberty Classroom affiliate marketing program and earn 50% commissions by promoting the site. When someone subscribes to Liberty Classroom via the affiliate link put on your blog, and stays subscribed beyond the refund period, you will earn 50% of the subscription fee.
CLIENT SERVICE AND COMMUNICATION - Serves as the main point of contact, interacting with the client daily, ensuring the client is happy with the services provided. Works to understand client’s brand and marketing goals, pinpoints and develops strategic plans and tactics to reach client’s objectives. Develops and nurtures excellent relationships, reflected in very high client satisfaction and retention rates with a net promoter score of 8+.
We can setup the website to automatically post all new content as tweets to Twitter. This helps get each new page a backlink from Twitter, which in turn will help new pages get indexed. Besides new pages on the site, it is also a good idea to post other content to the Twitter account, and we can use RSS feeds for that. This will help keep our Twitter account "real" and not just look like a self-promotion tool. 

The Market Health Affiliate Program allows you to market and promote the world’s leading health and beauty offers online. We offer the highest paying affiliate program and best tracking software in our industry. If you have a web site and are interested in making money off the explosive sales in the health and beauty industry, then MarketHealth.com is perfect for you. Offers include products in the health, beauty, supplement, weight loss, and skin care industries.
SkimLinks is probably best for bloggers who want to write content around the affiliate link rather than add affiliate links to existing products. SkimLinks offers a lot of tools to compare commission rates and offers in order to customize your content to optimize your income. Once nice aspect of SkimLinks is that it offers lots of products for non-US creators, including popular UK brands like John Lewis and Tesco.
Affiliate marketing is one of the most popular ways people make money online. It is a strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business’s particular product or service. But that really is quite a simple explanation. To be really successful at making money with affiliate marketing there is a little more to it.
Want to make money online by simply recommending products on Amazon.com? Inside this book you'll learn how to make money with Amazon's affiliate program - Amazon Associates. With these step-by-step instructions, you'll have the potential of earning well over $100,000 in commissions from Amazon Associates. This is for people who want to earn a passive income, which allows you to have more free time for yourself and your family. You'll Soon Find Out: - The Advantages To Amazon Affiliate Marketing - How To Create An Amazon Affiliate Account - Strategies To Find A Profitable Niche - An Inexpensive Way To Create A Traffic Bound Website - How To Begin Earning Money - How To Find Profitable Products On Amazon - How To Make The Products Sell - Ultimate Strategies To Maximize Your Earnings - How To Get More Business You'll soon be making a passive income so that you can wake up every morning and not have to worry about making money!
Once you have both the domain and hosting purchased and connected, your website should be showing just a basic coming soon type web page. A website needs some type of Content Management System (CMS) such as WordPress, Joomla, or Drupal. CMS allows very easy creation and updating of websites. We highly recommend and use WordPress 99% of the time. In fact, this website is run on WordPress as well as CNN, NASA, FOX News, New York Times, and many others. The best thing about WordPress is that you can virtually modify every aspect of it from design to add-on features. It also has the biggest following when it comes to users and people love to help each other out.
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