STRATEGY EXECUTION - Executes the day-to-day operations of multiple affiliate programs to support recruitment, activation and optimization efforts of an account. Understands the why behind each task to maximize results and analyzes the performance of marketing campaigns, and communicates results. Communicates and constantly looks to streamline and improve tactics to maximize efficiencies and clients spend.
All in all, I think the book is a must-read for anyone looking to start an affiliate marketing business. In fact, people who need affiliate marketers to help promote their products and services should check this book out as well. Gray and Fox may focus on people looking to become affiliates, but people on the other end of the process will also need information such as where you can find affiliate networks and how affiliate marketers can/should be paid.
Hi Megan – one way to do it is have a dedicated deals page so you basically only have one page to update on your site, maybe every couple of weeks and then you always send people to the same page. Another thing we’ve done is just do this seasonally – so times like Labor Day, July 4th, etc. when retailers (including Amazon) usually have some notable deals happening. In that case, we’ll set up a page devoted to Labor Day deals and then send a blast email about it.
Some well-known brands that use ClixGalore for their affiliate offerings are Bluehost, Time Life, Trend Micro, Citibank, and Fox Sports Shop. While not as widely known as some of the other affiliate networks, ClixGalore is a solid network that offers thousands of potential merchant programs. The network also offers a two-tier network. By referring other affiliates to the network, current affiliates can receive a portion of their earnings.
Who can tell me if “link masking or cloaking” is a violation of the Google TOS? I think it is and I see dozens of affiliate sites doing it. I also see quite a few sites not using “nofollow” on their affiliate links. Unless your masked link says something like “I bought product X used in this review at Amazon.com” it would be a violation. I think if reported, you’d be in for a manual spam action against your site. Thoughts?