Great post – I’m a bit late in seeing this it seems!I have a question around how you assess the metrics and in turn success of these websites. It’s obvious where the money is coming in for most of them but Im wondering how you assess 50em.com? Its a great looking site but it has around 350-400 organic views a month and does not rank 1st, 2nd or 3rd for most keywords – not even its main target keyword -ontraport vs infusionsoft. Are you assuming its successful because of the high commission rates for these products and they might make 20 sales a month or is there other signs you see that indicate its a profitable site (or do you know the owner!)?
It's especially true now that the big media players are finally waking up to affiliate marketing (NYTime buying WireCutter and SweetHome) and BestReviews (which was already an epic product review site in it's self due to the fact they built their own 10,000 sq ft testing lab) being acquired by Tronc (owns the LA Times and half a dozen more publications).
Affiliate marketing is, essentially, a performance based marketing strategy businesses use to compensate or reward affiliates for each visitor or customer brought to the site by their marketing effort. You promote a product or products for a company – typically they will give you an affiliate link or code with which to direct these customers to the site – and they reward you by paying you a percentage of the sales generated by your recommendation. There are many different general sites that you can sign up with to get started, and many more sites within different niches such as wellness, makeup, clothing and so on that you can apply to sign up for once you’ve gained momentum and found what niche you fit in most.
To those on the outside, affiliate marketing can seem like a black box. It’s inner workings are mysterious to most marketers and in many companies it’s not treated with the same seriousness as other channels. Some marketers, only familiar with the bad reputation acquired by some industry players in the 2000s, deride it as a source of spam and little more.
This is like a free graduate level college course every month available just for the reading. And unlike most college professors, these guys and gals are actually earning in the real world. Michelle made well over a million USD last year from mainly affiliate programs,AFTER she paid her running expenses and US taxes. She sure didn't do it by reviewing bicycle pedals 😉
Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks. Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser's trademarks.