Betfair Affiliates is the affiliate marketing program for the well known Betfair betting website. Betfair’s primary market is sports betting. It’s actually a betting exchange, so it allows gamblers to place lay bets too – in other words, bets that bank on the opposite outcome. Betfair also offers in-play betting that allows users to lock in profits before the match ends. They also have great offers for the new customers to Betfair Casino.
I think you might of misunderstood me I am not looking to promote my page, it is just a hobby really that grew quickly due to the need. I do this while I finish my degree in HR. I am looking to make money off of posting other people’s things on my page. Not to boost my page I have about 6k active users. I’m looking to sign up to affiliate programs.
Hello, I was reading your blog and I am interested in the topic. I commented that I am somewhat familiar with the subject of the sale, but it was evaluating the possibility to enrol in the course for $10, it is not expensive. But before I know if it is possible that within the course you show me where to buy the products that you sell. I say this, since you post that you are selling more than 3000 products, but I would like to know where to buy best precious for sale on amazon.

Love music? Interested to become an affiliate that allows you to promote songs? If you are then this is the best program to sign up to. With the millions of songs and thousands of app you can download from the iOS App Store, it is not impossible to earn money. iTunes are also well-known for good payouts and is reputed to pay on time. Why not give this one a try and see how it works out for you?


To build trust, you need to create content that’s honest and sounds natural. There’s a lot of competition in affiliate marketing, and plenty of websites that churn out product reviews sound as if a robot wrote them. If you take the time to carefully research each piece and are honest about a product’s downsides, however, you’ll be able to establish trust organically.
The best way to ensure you make sales from Amazon is to write about things that people are actively looking to purchase, or about something someone might find interesting and be persuaded about purchasing (for example: someone looking to learn about the civil war through an article you’d written could be likely to purchase civil war related products through an Amazon sales cap somewhere in your article).
Affiliates work to introduce their visitors to the merchant’s brand. They might write a post about a new product or promotion on the merchant’s site, feature banner ads on their site that drive people to the merchant’s site, or offer visitors a special coupon code. If people come from that affiliate’s site and make a purchase, that affiliate gets paid. 

Rakuten Linkshare is one of the oldest affiliate partner networks that is gaining popularity very fast. To wade off competition as well as making it user-friendly, the platform come with some distinctive features. One of these features includes rotating different banner ads for specific products, making it easier to administer and optimize in the long run. Instead of having to select the ad, you would want to run on your blog manually; that will let multiple versions of ads rotate with a small piece of code.
Azam Marketing’s network enables advertisers to promote their products and services to over 325 million people via 29,000 affiliates, influencers, emailers and bloggers we have built relationships with since the 1990s. This includes the option of reaching out to millions of visitors, followers and subscribers via Azam Marketing’s internal websites, social media assets and opt-in email databases.
Hi Tommy. I vet the programs listed on my site and eliminate the ones that people make complaints about. But its important for you to also use your due diligence when you choose a program. Google the name of the company followed by queries such as “complaints” and “fraud” and “scam” to see if people are making accusations. You can also contact their affiliate manager directly to ask questions. If you can’t locate an affiliate manager that is definitely a red flag. Finally, diversify into a few different companies so you can compare them. Hope this helps. Sincerely – Bill

You should put that you’re a participant of Amazon’s affiliate program somewhere on your website. But do people know when they’re clicking a link if it’s an affiliate link or not? Depends on if they look at the entire URL string or if you tell them. Frankly I think as long as you’re providing value for the reader and as long as you put the Amazon disclosure in your blog post then that is good.
In this video, I explain why Amazon Affiliate Marketing is best for beginners, and how to get into the industry. The reason why I love this program so much is because it has much lower competition overall, and you don't have to "sell" people on things. Amazon's powerhouse strategy does all the lifting for you. I also reveal some tips you can use to increase your conversion rates with your affiliate websites.
As to the issues in IL… there are plenty of ways to avoid having your business closed up by an idiotic Governor including like moving your business to a neighboring state that’s actually business friendly. There are ways around the issues and I know I wouldn’t let Amazon shutting the program down in my state stop me. I can’t legally advise you what to do, but I’m just saying there are ways around it.

Colmex Pro is the leading European Regulated CFD Broker. Offering Tier 2 CFD’s, as well as Live Equities, Indices, Commodities, Futures, and Forex, Colmex Pro offers nearly every investment vehicle available on the US Stock Market to international day traders. Coupled with their partner’s educational packages and trade room access Colmex Pro offers investors the best opportunity to grow and learn how to day trade successfully. CPA up to $1000


Update: I used to recommend carousel style Amazon ads, but they don’t exist anymore. When I used them they converted about 3 times better than static style Amazon banner ads. I suggest using Native Shopping Ads instead which is essentially a replacement to the carousel style ads but allows for greater flexibility. You can display products by recommendation from the content, by search or with other options. Here is what the a Native Shopping Ad looks like for the keyword search “Chris Guthrie” Amazon displays the Kindle books I’ve written:

Another great thing about Amazon affiliate program is that you will have a choice of promoting products that interest you. You can promote the products by writing reviews or articles about the products. The earning potential in Amazon affiliate program is unlimited. Unlike other companies where you will earn by promoting a single product, Amazon offers you with a unique link that earns you a commission each time a customer purchases any product from the site.
It’s no secret that Amazon is a pioneer in ebooks and expanding opportunities for indie authors. But Amazon also led the way in online affiliate marketing. In 1996, Amazon was a small online book retailer run from Jeff Bezos’ garage. With a limited marketing budget, Amazon decided to tap into readers’ love of books to help spread the word. Instead of having an initial outlay of money to buy advertising, Amazon paid people a commission when they referred buying customers to Amazon. This commission was paid after the customer bought, eliminating upfront marketing costs.
Do you have zero interest in an expensive mountain bike the company you are an affiliate of sells? Well, you probably don’t want to feature it on your blog, as it is extremely difficult to persuade readers (or anyone for that matter) that they should buy something you wouldn’t be caught spending a single penny on. When you are passionate about a product or–at the very least–interested in learning more about it, this will come through to your readers, engage them and better coax them to buy

I have started looking at affiliate networks and finding products to promote that way. Also going to try to utilize a Youtube channel with promotion, as well as some paid advertising. It all works with the right amount of patience. I do have an Amazon Affiliate account that I can link too, but diversifing and learning to branch out is key. Truthfully I do not think the Amazon associate program is all that newbie friendly.


Just an FYI, it’s better to avoid phrases like “Get a great deal on Crest Whitestrips’ or any other qualifiers regarding the quality of the deal or price. You cannot guarantee that the deal is actually “great”, and Amazon is known to be picky about these things and treating them as misrepresentations of their brand / dishonest marketing. It’s best to keep calls to action neutral, things like “check price” or “see current price” etc.
An elegantly straightforward process, affiliate marketing via reviews, blogs, social media, and other platforms is a new frontier in marketing that’s just waiting to be utilized. Follow the tips included in this article, and you’ll be able to engage your audience, convert passive readers into active consumers, and enhance your paycheck one click at a time.
The choices I’ve listed above are the affiliate networks that I’m most familiar with. Most I use today or have used in the past. It’s hardly a complete list of all the good affiliate networks that are out there since there are so many. If you would like to share a network that you really like working with please list it in the comments section at the bottom of this page.
I couldn’t agree more on the advice on providing long-form content. In fact, most of modules we created are probably still longer than the ones found on AuthorityHackers, and 8000-words is considered normal. With the difference being that since they are technical in nature, they probably take 1.5 more times to create than a regular post written in English. :)
Bookmarking this one so I can read more of your articles. You have given the best and most up-to-date information I have seen in a long time. Keep up the good work!! I know Amazon associates are looking for alternatives to Amazon since they have changed their fee schedule and have gone nuts with closing down associate sites,so I will pass this site on to those leaving Amazon, or simply are looking for alternatives. 

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Don’t put all your eggs in one basket. If you only promote one merchant’s products, you are stuck with their commissions, their landing pages, and ultimately, their conversion rates. It is important to work with many different merchants in your niche and promote a wide range of products. This affiliate marketing strategy will diversify the amount of commissions you make and create a steadier revenue stream for your website. 

I typically made between $500 and $1,000 a day every day during Black Friday Week, Cyber Monday and Cyber Week. It is lower during other holidays like Mother’s Day, Father’s Day, Presidents Day, Valentines Day etc. but you can still promote various sales during these holidays as well. I target every holiday because Amazon creates an actual dedicated sales page every time one of these holidays come around. The deals shared on these pages are generally really good too.


Thank you Ana for this informative post about affiliate marketing. Internet is about trust and there are so many affiliate programs out there. Seldom do we find an affiliate product that we can trust to help us monetize our blog and your tips are something I should read on again when looking for the best affiliate marketing programs out there. I know every internet marketer has affiliate programs and this post will best help us to scrutinize the programs better.

Acceleration Partners is seeking a Director of Business Development to manage new client acquisition for their Affiliate Marketing Services.  The primary function of this role will be to obtain new enterprise level clients through established relationships, marketing generated leads and outbound tactics.  In addition, you will be responsible for attending industry events, maintaining strategic partner relationships and working with internal teams to coordinate sales deliverables.
Candidate Sourcing and Research:  Execute proactive sourcing strategy by identifying top talent using various online resources (ie: LinkedIn), keyword search techniques, building target company lists, gathering competitor research, and reaching out to potential candidates using effective messaging. Update job posts on company website and various other job boards on a regular basis.
Cookies are small pieces of data that remain on your browser once you have visited a website. It is important as an affiliate to maximize cookies so you can get the most commission possible. This includes asking users to opt in to cookies and agreeing with your merchant to allow for a 30- or 60-day cookie. This means that if anyone clicks on an affiliate product through your website and converts within 30 or 60 days, you still receive the commission – perfect for those who abandon shopping carts but then come back weeks later.
VigLink works a bit differently than other affiliate programs in that it is specifically designed for bloggers. Instead of affiliates picking and choosing which merchants to work with, VigLink uses dynamic links that automatically change to work with merchants that VigLink has determined are offering the highest conversation rates and/or commissions at any given moment.
Websites consisting mostly of affiliate links have previously held a negative reputation for underdelivering quality content. In 2005 there were active changes made by Google, where certain websites were labeled as "thin affiliates".[30] Such websites were either removed from Google's index or were relocated within the results page (i.e., moved from the top-most results to a lower position). To avoid this categorization, affiliate marketer webmasters must create quality content on their websites that distinguishes their work from the work of spammers or banner farms, which only contain links leading to merchant sites.
FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Because they rely heavily on affiliates to recruit new members, they treat their affiliates like true business partners. They have a solid reputation for payment and security, and have frequent special offers. Checking into your affiliate account at FriendFinder is always a fun experience, and often a profitable one.
This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.
Previously known as Affiliate Window but now officially referred to as “AWIN” after acquiring Zanox a few years ago, this network claims to work with over 13,000 active advertisers and 100,000 publishers (affiliates). Founded in Germany, AWIN’s merchants primarily hail from Europe (especially Great Britain) although the U.S. network is growing rapidly. AWIN is currently active in 11 countries.
It’s also important to remember that your content should be actionable. For example, if you’re writing a review for a coffee machine, it’s not enough to talk about its features and how great its brew is. You also should look to answer any questions your visitors might have about it, and explain how the product can benefit them. Focus on the positives, and how they can be valuable to the reader.

It's especially true now that the big media players are finally waking up to affiliate marketing (NYTime buying WireCutter and SweetHome) and BestReviews (which was already an epic product review site in it's self due to the fact they built their own 10,000 sq ft testing lab) being acquired by Tronc (owns the LA Times and half a dozen more publications).

For me I would choose a program with Recurring commission. You can build a real passive income. Its the best way to go! One suggestion is contact companies who sell services and ask if you can sell their service for them. Sometimes popular affiliate programs like these have just way too many people trying to sell their service. I personally went to sitecare.ca and asked them if I could sell their service and I couldn’t be happier! So find a service you believe in and go for it!

You want to convince the reader to investigate their purchase options by the time they finish reading an article, which is why I’ll always include links to all of the products mentioned in a review at the end of the article. That way it’s an easy transition from learning about the product during your review and then at the end it’s time to make a purchase.


Hi Spencer – an informative and very timely post for me as I am finally biting the bullet and setting up my first niche site which will be monetised with Amazon affiliate links. I have been considering adding an aStore but I am very conscious of the google penalty for having too many affiliate links on a page. How would this be viewed in terms of links – would each item in the store count as a separate affiliate link?

Some of the opportunity in this niche is going to be referring people to luxury brands that have higher order values than we might seen on Amazon. I can’t disclose the person or the site, but one of my colleagues is in one of these niches and reported significant revenue increases from testing other affiliate programs against Amazon–before Amazongeddon.


Hey Chris! I stumbled upon your site from a few people. I’m now interested in starting a niche business and grow from there. I’ve tried to target another niche, with keywords as a first timer, and still having difficulties targeting certain keywords. I would like to get a boost of motivation on starting a small and simple amazon style niche site. I don’t know if you covered this, but I’d like to know what sort of criteria that you go through when choosing a site. So far, I have found a keyword with the following criteria:
If your audience is looking to launch an online business, migrate their ecommerce platform, or simply interested in ecommerce content, we encourage you to apply for the BigCommerce affiliate program. Our team will carefully review your application. Once approved, you will receive access to support, tracking, reporting, payments, and have your own unique affiliate link to track every referral you generate. BigCommerce is committed to the success of our affiliate partners.
Attract entrepreneurs all over the world with your distinct voice and earn a commission for people you refer to Shopify. Build your mailing list, grow your social following, and find your niche. Whether you like to write about and market beauty, art, DIYs, cars, games, or more, the opportunity to refer entrepreneurs to Shopify is everywhere. As a Shopify Affiliate, you have the opportunity to attract clients in many forms. Educate your audience about entrepreneurship by creating courses, writing blog posts, uploading videos, and developing email campaigns.
This site holds no stock whatsoever. They are just promoting amazon products by ranking high for keyword terms around scooters “best pro scooter” “best scooters for kids”. People are searching for these terms in their thousands every month. They click on his amazon links, purchase products on amazon and then the owner of myproscooter.com will get commission on the whole basket.
There’s a good reason why ClickBank is still a strong contender, however it does tend to focus more on digital products which may be of questionable quality. Yes, the review process is more professional these days, but it’s still primarily focused on selling digital products, especially “how to make money” courses and the like. That being said, there are some genuinely high-quality products on offer, and few affiliate programs are bigger than ClickBank, especially in selling (primarily digital) books.

It is important to note, however, that StudioPress is now a subsidiary of WPEngine which is the company that actually does the web hosting on which StudioPress’s Genesis framework runs. The affiliate program only works with choosing the StudioPress framework and themes, not the actual hosting on WPEngine. WPEngine has a separate affiliate program for its hosting services, which yes, is a bit confusing.
I am new to this website and the funny thing is that l was looking for an objective analysis on starting an Amazon affiliate site. Your review on this issue is the BEST that i have ever seen in the last 3 years. This article was a joy to read. It was detailed, honest and very hard hitting especially when you are trying to get readers to understand that they MUST diversify their traffic sources and STOP relying on getting to first page on Google. As a result of reading your article l am changing my digital marketing services, affiliate marketing and , e-commerce strategy. I look forward to hearing new and innovative ideas from you on internet marketing. Keep up the great work!!!
If you are a music lover, it would be a good idea to promote it over books and even other products. All you need to do is listen to clips of a full album within a short period, say 10 minutes, get a good feel of it without you purchasing it and do a short review. If there is another niche you are passionate about, make sure you get a unique discovery about it. Of course, there are hundreds of thousands of reviews about these products all over the web but you need to make yours more unique to attract people to your site. 

Bookmarking this one so I can read more of your articles. You have given the best and most up-to-date information I have seen in a long time. Keep up the good work!! I know Amazon associates are looking for alternatives to Amazon since they have changed their fee schedule and have gone nuts with closing down associate sites,so I will pass this site on to those leaving Amazon, or simply are looking for alternatives.
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I always thought that I knew all there was to know about Affiliate Marketing, boy was I wrong! This book was just what I needed to discover all that I do not know about Affiliate Marketing. Gray does a great job breaking down topics like algorithms that are used online. I was unaware of how most of these are used, so this book helped to open my eyes up to that! Great read!
Strategy Execution and General Account Maintenance: Execute effective affiliate recruitment, activation and optimization strategies that align with the goals of the client. Execute and supervise the day-to-day operations of multiple affiliate programs, including managing affiliate applications, deploying creative assets, monitoring for fraud and affiliate compliance, etc. Find, negotiate, and act on relevant publisher development opportunities, obtain approval for new publishers, and ensure activation in client programs. Think outside of the box to present new and interesting opportunities to clients. Maintain active contact with top affiliates, respond to affiliates’ inquiries and troubleshoot issues. Develop recruitment lists based on client needs as well as the corresponding outreach emails. Draft and execute affiliate communications and newsletters. Monitor affiliates’ marketing methods to prevent fraud and ensure compliance with each program's terms and conditions (Brandverity, FTC, Fraud).

I thought I would just bring something else to your attention; I did take a second to look at your site; you know why I left within just one second? EXACTLY! You have less then 3 seconds to make your first impression on visitors; if your visitors are bouncing off your site at the speed of light, they either found your site by mistake, or they were not impressed with your site, and left, which means? right, they did not trust your site!!! What happens if you have a high bounce rate? right, you can certainly lose rankings! Is google going to keep sending you traffic if you have nothing to offer? nope! I can not say this is your problem, or you could have multiple problems going on at the same time to cause you to lose rankings. I can tell you one thing for sure by just taking a 1 minute look at your link profile; You have quite a few links, and you have almost no authority, what does this mean? This most likely means you are spamming your link to poor quality sites. You also have a massive amount of do-follow links which does not look natural vs your no follow links, and with your site having low trust flow, do you think your site deserves that many do-follow links? I wonder what google thinks? at first glance, your anchor/link diversity does not look to bad, so your anchor/text does not look over-optimized, but whoever is building links for you, consider firing them immediately, as you are getting all the wrong links. I am going to assume at this point google has certainly given you a penalty; Your next move to to hire someone to audit your site, and start disavowing/removing bad links from your portfolio, over time, your rankings may come back, and that may depend on other factors also, but at this point, it certainly looks like you have link issues. Just a little bitty research goes a long way. good luck.
In this video, I explain why Amazon Affiliate Marketing is best for beginners, and how to get into the industry. The reason why I love this program so much is because it has much lower competition overall, and you don't have to "sell" people on things. Amazon's powerhouse strategy does all the lifting for you. I also reveal some tips you can use to increase your conversion rates with your affiliate websites.
2. Event Recruitment & Management. Manage all event recruitment including creating invitation lists, researching new prospects and updating information in our CRM database. Prepare or coordinate all copy and assets (i.e. email) for event outreach purposes. Book event space and manage all event logistics (food and beverage, collateral, etc.). Manage follow-up on events with thank you notes, surveys, and other tasks.
You want to convince the reader to investigate their purchase options by the time they finish reading an article, which is why I’ll always include links to all of the products mentioned in a review at the end of the article. That way it’s an easy transition from learning about the product during your review and then at the end it’s time to make a purchase.
No matter how long you have been in the field of business or whether your business is completely established or not; you should always look out for ways to stay ahead of the competitors in the marketplace. I read an article about some basic business trends to make you success: https://cabstartup.com/business-trends-to-make-you-a-success/ It would surely interest you what are the sure-shot ways to achieve this goal of taking the lead? For this, you need to be aware of the market, what are the strategies being followed, what are the requirements being fulfilled, and what are the latest technology options available to aid you to automate and advance your business.

Couldn’t agree with you more Bill. I think you have nailed it with these list of affiliate offers. I was hoping to get something in relation to travel blog based affiliate programs. You know recently I came across this article on the internet https://www.flavoursofdigital.com/list-of-affiliate-programs/, here they have listed quite a bunch of affiliate offers, but not as relevant as yours. I was hoping to get an experts viewpoint on whether those offers are relevant or not, just the travel portion. It would be very much helpful for me to opt for them then. Also if you could give me some idea on what offers to choose that would also work. Thanks again in advance.
After finding your blog, a couple weeks ago, I finally setup a carousel on one of my blogs. After reading your blog, I had a bunch of different ideas on how to use my Amazon affiliate account across a handful of my blogs but as of April 15th, Amazon is closing the affiliate program for all Illinois residents. The Illinois governor signed a tax law that requires Amazon to charge tax on affiliate sales in Illinois even if the retailer doesn’t have a presence here.
These are incredible examples of affiliate marketing websites. I must say that the variety of niches are incredible. I also think that niche I’m in right now, which is fashion, needs to be developed in a more specific way. I have something really general, and that’s when I see the big competition of this niche. I’m thinking on trying to start a website on a specific type of clothing. If you have any recommendations for me, I’d appreciate it.
You can even have a dedicated “deals” page on your website in your navigation menu so visitors can easily find it. Plus, sending a regular deal alert email using an auto-responder service like Aweber to make sure the people on your list get used to coming back to your site on a regular basis to find the best deals on products they're interested in.
Leanne, that was great stuff. I saw some interesting delineators I’d never seen before, like how many subscribers you have making a difference in whether you should start with affiliates, at what level, etc. I appreciate the “ethical” angle you weaved throughout this, too, because affiliate marketing can/does have a bad reputation due to the way it’s been abused in the past. Your article will help educate current and future affiliate marketers, much appreciated!
It’s rare for someone to work at one company for ten years or more, but the almost two-decades that Laurie DeSimone spent at Reebok gave her the experience and unique insights into brand marketing that makes her the ideal Key Account Director for our Acceleration Partners team. Her high level of customer dedication, team collaboration and commitment to brand growth and alignment fits well with Acceleration Partners’ focus on Principled Performance™.
We will NOT be held responsible for any search engine penalties your website may receive if you don’t follow search engine’s guidelines, including (but not limited) to spammy comments, heavy and spammy linking from guest posts, spammy guest blogging, publishing poor quality content with a sole intent to gain backlinks, buying or exchanging backlinks, etc.
I've heard stories of different marketers who have had their Amazon Associates accounts banned because of violating terms of service. While I've done my best to ensure this guide is up to date and all of my tips are in compliance with their latest requirements for the Amazon affiliate program, here are a couple of excellent articles to check out that help clear up some of the mistakes people make (sometimes unknowingly) that result in a banned account:
Shopify has three different account types as well as standalone third-party products like themes and apps. Commissions are paid for sales of any of these products, including users who sign up for a 14-day free trial and then convert to a paid account. Shopify also has a wide range of blog posts, webinars, and video tutorials that can be linked to with the standard commission paid on any sales that are generated.
I couldn’t agree more on the advice on providing long-form content. In fact, most of modules we created are probably still longer than the ones found on AuthorityHackers, and 8000-words is considered normal. With the difference being that since they are technical in nature, they probably take 1.5 more times to create than a regular post written in English. :)
I’ve had an experience with Clickbank some years ago where I earned money from a small number of recurring commissions over time with an affiliate promotion. If I remember correctly Clickbank wouldn’t let me withdraw funds because they were below their minimum payout level, and they kept charging me for keeping hold of my balance; therefore I ended up never accumulating enough money and losing the lot to the tune of over $200. I was furious and have steered clear of Clickbank ever since.

Unfortunately, the 2Checkout dashboard is a bit limited in scope, making it difficult to get any metrics on conversion rates or even sorting by commission payouts. The workaround is to go to the Avangate store, which does list their best-selling products, and then search for these on the affiliate dashboard. That being said, 2Checkout does offer products from more than 4,000 different vendors, making it the leading affiliate network for software and digital products.
This will help you in checking the reporting and tracking the sales for any program you decide to promote. You also have the option of choosing from different companies that offer different products and services. These include things such as fashion accessories, health and beauty products, electronics and online services such as web hosting and much more.
Since you’re essentially a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.
The core of the role is to provide hands-on client service, work closely with our largely US-based client services team to execute regional campaigns, and to support international expansion projects as needed. This will require excellent client service skills, an entrepreneurial spirit, strategic thinking, and a capability (and willingness) to own the day to day tasks and projects for client programs. It will also require the ability to comfortably present to and work with senior client contacts and key regional publishers. A successful candidate will have a “whatever it takes” attitude to meeting and exceeding clients’ needs and will maintain Acceleration Partners’ high standards and reputation for strategic vision and excellence. 
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