Hi Megan – one way to do it is have a dedicated deals page so you basically only have one page to update on your site, maybe every couple of weeks and then you always send people to the same page. Another thing we’ve done is just do this seasonally – so times like Labor Day, July 4th, etc. when retailers (including Amazon) usually have some notable deals happening. In that case, we’ll set up a page devoted to Labor Day deals and then send a blast email about it.
Leanne, that was great stuff. I saw some interesting delineators I’d never seen before, like how many subscribers you have making a difference in whether you should start with affiliates, at what level, etc. I appreciate the “ethical” angle you weaved throughout this, too, because affiliate marketing can/does have a bad reputation due to the way it’s been abused in the past. Your article will help educate current and future affiliate marketers, much appreciated!
It's especially true now that the big media players are finally waking up to affiliate marketing (NYTime buying WireCutter and SweetHome) and BestReviews (which was already an epic product review site in it's self due to the fact they built their own 10,000 sq ft testing lab) being acquired by Tronc (owns the LA Times and half a dozen more publications).
Making Sense Of Affiliate Marketing – An easy to follow online course that teaches you the ins and outs of affiliate marketing. It’s written by Michelle Schroder who makes $100K+ a month from her blog. A genuine super affiliate that shares her success stories and affiliate marketing techniques with her community both on her private Facebook group and on her blog.
As Acceleration Partners’ Vice President of Client Services, Sarah wears many impressive hats. She’s served on AP’s leadership team for over five years, is responsible for the success of our 60-member client services team and the happiness of our clients. She has been especially instrumental in shepherding the success of our key accounts, including Target, Uber, and adidas and has been the driving force behind AP’s innovative and creative problem-solving culture.
Before promoting your site, you would want to make sure there is a good amount of content there. You need to write several product reviews with 2-3 in each category created. You might also need to make categories for news, articles, commentary and others about the topic. The more the content on your site, the better. The amazing thing about all this is that as you writing all this, the search engines automatically are getting notified, if you turned the notifications on, mentioned earlier.
We can setup the website to automatically post all new content as tweets to Twitter. This helps get each new page a backlink from Twitter, which in turn will help new pages get indexed. Besides new pages on the site, it is also a good idea to post other content to the Twitter account, and we can use RSS feeds for that. This will help keep our Twitter account "real" and not just look like a self-promotion tool.
Ahmad, Great post and great information. I have some more specific questions for you relating to my personal company and how affiliate programs can tie into it. Is there a chance we could talk sometime soon? I think you may have the answers to several of my questions on whether affiliate marketing is what I am looking for or not. And if it’s not what I am looking for I think you can direct me in the direction I need to go.
Pay-Per-Click is also considered as widespread and common affiliate agreement. Under this agreement, the affiliate marketers will get fixed rates depending on the number of clients who click on the links placed on the affiliate website that leads to the merchant website. Here a purchase is not necessary to earn commissions, all that has to be done is that the client clicks the link and stays at least thirty seconds on the merchant website. Regardless of what the visitor does on the merchant site, this will not affect the commission.