Being in Australia, I’m not required to do anything by the law (although I hear talk that there may be changes around this). I don’t disclose every single Amazon link on my photography blog in a direct way but do I have a disclaimer/disclosure page on the blog. When I’m doing a ‘best seller list’ always include a disclaimer on those posts as the whole page is filled with affiliate links. I have also written numerous times on DPS about how the links to Amazon earn us money and help the site to keep growing and be free.
If you want to maintain a steady flow of traffic returning to your site, avoid posting spammy content. Now I know you might be thinking, “I would never do such a thing!” However, what gets labeled as spam goes beyond the usual “make money fast” kind of copywriting. So what else falls under this umbrella? Any content that is irrelevant to your audience, or that your audience isn’t expecting.
A search engine optimization (SEO) specialist understands how to boost a company’s online presence so they're easily found via search. This may mean creating new, optimized content, updating existing content, or adjusting content and strategy to roll with search engine changes and updates (which are frequent). SEO specialists have an in-depth grasp of analytics and understand how to view search trends to produce targeted results.
Continually be on the lookout for new affiliate partners. Don't rest on your laurels just because you have a few good partners; you never know when they may decide to jump ship. Protect yourself by actively recruiting new partners. You can find new partners by advertising your affiliate program on your website, listing or advertising in affiliate directories, or by contacting potential affiliates directly.
I obviously think that a good price point and lifelong cookies are ideal, but I also think that the product has to be really valuable – really offer the person I’m sending something that they can use and will be happy with. I personally remember the people who point me to valuable products, and I trust them more for future products. It’s not just a matter of ethics (although that’s a big part of it) but it’s also a matter of future sales!